Game, Set, Match For Sinclair Broadcast Group’s Tennis Channel’s UK Launch

Sinclair Broadcast Group‘s Tennis Channel’s UK Launch returns tennis to its English roots.

Sinclair Broadcast Group, Inc’s UK Tennis Channel International launched on August 19, 2021, will showcase every aspect of the global professional and amateur tennis circuit and the associated tennis lifestyle.

Sinclair Broadcast Group’s Tennis Channel Goes Global

Baltimore, MD – August 19, 2021 – Sinclair Broadcast Group, Inc. launched its Tennis Channel International streaming service in the UK on August 19, 2021. This follows the April 2020 launch in Germany, Austria, and Switzerland and the 2021 launch in Greece. Tennis Channel International is the first British 24-hour streamed programming channel devoted exclusively to tennis. For just £2.49 per month British tennis fans will have world-class tennis coverage from around the world at www.tennischannel.com and via the Tennis Channel International app on iOS and Android mobile devices and tablets as well as on Roku, FireTV and select smart TVs.

Tennis Channel International is a television-based multimedia platform where tennis series, documentaries, features, instruction, highlights, and select on-demand matches are in the line-up. The UK Pro League from the Chelsea Harbour Club in London from August 23-29, the LTA National League Finals from September 10-12, and other British tennis events will also be featured. MatchCast, a state-of-the-art scoring and data interface allows fans to follow every tennis match around the world using unprecedented dynamic graphics, statistics, and data.

Sinclair Will Highlight All Aspects of the Sport

Sinclair’s television-based multimedia platform will showcase every aspect of the global professional and amateur tennis circuit and the associated tennis lifestyle that includes health, fitness, pop culture, entertainment, and travel. With telecast rights at the US Open, Wimbledon, Roland Garros (French Open), and Australian Open, it is the most concentrated single-sport coverage on television today.

“Ever since we launched Tennis Channel in the U.S. 18 years ago, people across the globe have been asking when we’re going to bring it to their country, and now it’s happening,” said Ken Solomon, president, Tennis Channel. “With simultaneous daily tournaments worldwide, at all hours, the sheer volume of coverage and broad-based demand for tennis requires 24-hour, territory-specific, TV-and-digital platforms devoted exclusively to the sport. We’ve proven that it works in the U.S, creating enormous value increases for all stakeholders and media partners, and our initial international launches in Germany, Austria, and Switzerland have well-exceeded expectations. Now we’re excited to share our unique brand, tournament coverage, Hall of Fame talent, and original content with new and existing fans in the U.K. – the birthplace of the sport as we know it today.”

ABOUT SINCLAIR BROADCAST GROUP

Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 190 television stations in 88 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair Broadcast Groups content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at sbgi.net