The process of creating a blog for your startup is a very crucial factor for its success and growth. Blogging will help you drive more traffic to your website and update your current audience on any newsworthy achievements or events they will need to know about, which will subsequently improve your online presence.
The goal of increasing traffic on your website can be more attainable and reachable if you worked on increasing the popularity if your blog section first. Here are some helpful tips on how to enhance your blog’s traffic:
- Turn social media platforms to your advantage:
There is no doubt that social media platforms such as Facebook, Twitter, Instagram, etc., can be very efficient in the process of building, promoting, and increasing blog traffic.
Of course, you do not have to be active on every platform. It would be of more benefit to choose one or two platforms that you think will suit your marketing strategy, goals, and target audience. Take your time and do your research; experiment with multiple platforms to finally choose the ones that you will focus on to attract your ideal readers.
You can also add share buttons to your blog and encourage your audience to share your posts on different platforms, which will help spread the word about your blog.
- Guest blogging:
Guest blogging is mainly writing articles and posts for other websites and blogs that attract a similar target audience.
Posting your articles on different websites will serve you well, especially as you take the first stepstowards creating your blog. It will enable you to reach readers that are already interested in similar content as the one you post on your blog section, and you will eventually be able to redirect some of them from those websites to your own, which will help you build your own audience base.
- Resort to SEO:
Successful use of SEO elements and keywords in your strategy can have a significant effect on your traffic number. It will help you rank higher in Google search results if you know what keywords to use and how to use them efficiently.
Including primary and secondary keywords naturally in your content will help optimize your blog and increase its search appearance.
It may take some time to see results but be sure that the strategic use of SEO will provide you with many gains in the long run.
- Try to write long-form content:
Long-form content is characterized by high word count and a more in depth look at a certain topic.
Studies show that lengthier content performs better than shorter content in search engines. Its nature of being deeper and more comprehensive makes it more appealing to the targeted readersas it will answer their questions and deliver the information they are seeking.Therefore, it has a higher chance of being shared on different social media platforms or referred to by other websites, which will have a positive impact on your blog traffic.
- Eye-catching headlines:
The headline is the first thing the reader’s eye will fall on, so you need to make sure that your headline will ignite your readers’ curiosity and encourage themto click on your article.
A good headline will also include the target keywords that your reader is looking for. Use emotive language to derive certain responses from readers and convince them that your content is valuable and worthy of reading.
Increasing your blog’s traffic may be tricky and demanding. Try to combine different tactics and methods and do not be discouraged if you do not see instant results or if the results were not satisfying enough, since it may take some time to decide what strategy is best for your blog.