The concept of recruitment has changed to a considerable extent over the past few years. The workforce engaged by the organizations has been growing consistently, and the need for diverse talent has been one of the prominent needs. If you really want to achieve the right talent, you are expected to indulge yourself in the right social recruitment strategies.
Focus is now on Social Media Recruitment
The job market has changed to a considerable extent. While the companies have been on the lookout for new talent, they have also changed the way they would be looking for the talent. The channels to searchfor talent have changed to a considerable extent.
Social media has been influencing our lives like nothing before. With close 25 per cent of the job seekers using social media, enterprises should find it one of the excellent options for handling your job recruitment using social connect. Use of social media can be helpful enough in tapping new talent. It has been found that 9 out of 10 organizations use social media for sourcing candidates.
How to make use of Social Media for gaining top talent?
Before we can find how to use social media for employee generation, we need to ask the quest ‘does it really work?’ If you are wondering about it, yes – social recruitment is for real. Of course, it may not be an all-out solution on its own, but it can definitely complement your other traditional modes of employment. Of late, social recruitment has been taking the lead over the traditional methods of recruitment, but hasn’t yet replaced it altogether.
Social media recruiting can be helpful in narrowing down your talent pool. One of the huge advantages of social media recruiting is that businesses get an opportunity to get their brand message across multiple platforms in the same way.
Here are a few excellent social media recruitment tricks and strategies that can prove to be effective and efficient.
Decide your recruitment goals
Plan a perfect recruitment strategy through social media. There are several options that you can implement for a better strategy. Some better options would be to check candidate’s LinkedIn profile to get an understanding of their skills, engaging with them on Twitter to get a feel of their likes and tastes, and checking out their Facebook accounts to understand how they present themselves to strangers.
Use the right platforms
The trick to find the right talent would involve using the right platforms. Capable recruitment solutions such as Greenhouse recruitment process help you achieve precisely that. In fact, the choice of the platform would be dependent on the kind of job profile you are looking ahead to. As you would find, LinkedIn and Twitter have been the best platforms for finding professionals. But that should not leave out the other possible platforms. The choice would be dependent on the job search you are looking forward to. For instance, if you are looking for a graphic designer, you would find the platforms like Pinterest or Instagram more hlelpful.
Make sure your online brand reflects your brand image
The job market these days is driven by the candidates. That would mean you would need to present yourself as the best company ever that they would want to join. In fact, the company culture is seen as one of the most essential elements when it comes to attracting the right kind of talent. You would definitely need to go with a more substantial positive online presence and a good degree of reputation. In fact, close to 80 per cent of the participants and candidates claimed that they would leave the present company for one that has a more substantial online presence.
Make the best use of passive candidates
Passive candidates are one of the most crucial streams of possible talent if you are looking for the best experience of winning the perfect candidates. Passive candidates can be the ones who are not actively looking for a change in their job. They are already employed and are not looking to join any new job. However, if they find an excellent opportunity, they would be ready to switch. This is the genre of the candidates you need to look out for. If you want to hire passive candidates, you would need to check out the best means to attract them to your organization. Find what motivates them and try finding the right doses.
Well, that was how social recruitment strategies can be helpful in letting you achieve the best standards. Using the best practices for the perfect experience in ensuring an exceptional recruitment efficiency. One of the critical elements that would help you achieve better standards would be to pick a good recruitment solution.