Most people think that website development is all about the coding process, but that’s not the case. Tech languages such as JavaScript, HTML, and CSS may give a website shape; however, the most important aspects of web development pertain to user experience and accessibility. These facets are often overlooked, yet they can make or break an ecommerce site’s success.
Executing them to perfectionrequiresyou work through several stages of site improvement: data gathering, planning, and plus post-launch maintenance. It can be a complex process for someone unfamiliar with web development and the intricacies of how the internet functions.
If you’re in need of some guidance, meet Telki web development. It’s a digital marketing agency full of experts with valuable knowledge and experience. They can help you unpack and conquer these 7 key steps to upping your web development game and boosting your online presence to the next level!
Steps of Website Development
Step 1: DataCollection
The first stage, data gathering, involves collecting essential information on website functions, goals, and target audience. With a clear view of your website’s purpose and analytics, a skilled web developer can devise a strategy specifically tailored to meeting your needs.
Tekli begins the web development journey with a full site audit to mine and sift through as much information as possible. For you website to surpassitscompetition, you must identify strengths unique to your business and find ways to leverage them against competing pages online. The more data a web developer has available, the smoother future stages of optimization will go.
Step 2: Planning
This stage is meant for site mapping and the creation of your website’s wireframe. Your web developer uses the data collected in the previous step to devise a plan to improve your website systematically overtime.
By studying your site map, you can identify weaknesses and close those gaps to make navigation easier for your users and web crawling bots. These bots are constantly looking for quality content and well functioning sites to match with relevant Google searches. By making sure they can easily traverse your site map, you make your ecommerce store more susceptible to fresh, organic traffic.
In other words, a sitemap gives a clear view of a website’s inner structure. The wireframe, on the other hand, is a visual illustration of a website’s user interface. However, does not exhibit images, colors, or other design elements.
Step 3: Design
The design aesthetic of your website, unlike its site map, revolves around human users more than bots. It communicates messages about your brand to potential customers through page layout formatting, color schemes, images, and more. A skilled web developer will understand the importance of getting these elements exactly right, so your website matches the intended vibe of your company in terms of its core values.
This stage of improving your website involves renovating and adding visual content: videos, photos, or images.Data collected during the first stage is vital at this point because it helps determine what type of content your target audience prefers. The more actively engaged users are, the better your site will rank on search engines. This happens because clicks, likes, comments, and other actions indicate that you offer quality information. Bots take notice of the number of users who seem to find content on your site useful.
Step 4: Content Creation& Assembly
Copywriting is another crucial piece you need to add to your web development strategy. The text found on your site is relevant to both human users and bots, so poorly written content is likely to harm your search engine ranking. Headings, meta descriptions, and other seemingly minor text fields can actually have a huge impact on whether or not Google prioritizes your site.
At this phase, you shouldbrainstorm whatinformation you most wish to convey to your intended audience. Is your current written content aligned with these goals? Would you say your page titles and other text elements do a good job of pointing users and bots to those messages? If not, a web developer can help you find ways to streamline and edit content that better fits your long and short-range goals.
It’s also important to remember that improper grammar and unclear wording on your site could suggest that your company is not credible. If writing isn’t your strength, avoid this misconception by making sure you consult with a skilled copywriter as you create new content.
Add calls to action to your site whenever possible, and make sure you regularly publish engaging content.Pay attention to such elements as catchy titles, informative body content, luring introductions, careful editing, strong keywords, and links. This may take some time and effort, but it’s worth it to gain organic traffic.
Step 5: Coding
Once all the elements from previous stages of development reach a satisfactory level, a developer can get into the nitty gritty details of coding your website to perfection.Starting with the home page and transitioning to all sub-pages, you need to be sure to implement Framework and CMS. Your server needs to be able to withstand the installation process and complete set-up successfully.
Once you have some automation in place, you’ll have more free time to conceptualize new content ideas and marketing strategies. No business owner has time to do all his website analytics and integration manually. Make things easier on yourself by choosing an effective web developer who can do these things for you.
Step 6: Testing, Reviewing and Launching
Testing helps in confirming the performance of a website. A credible web developer like those at Tekli will stay up to date with you and offer numeric proof of progress. They should be able to explain what experimental strategies do and don’t work for your particular website with data to back up any claims.
At this step you must scrutinize every form and script. It’s also a good idea to use a spell-checking software to check for typos that may unintentionally hinder bots and users from finding your content. After testing, use File Transfer Protocol to upload site changes to your server.
Step 7:Maintenance
Unfortunately, it’s not enough to design, code, and upload an amazing website that performs well for both bots and users. Maintaining and monitoring is also needed to stay at the top of search engine ranking and keep users engaged.
Don’t forget that competitors are also working tirelessly to beat you out for the coveted top search result slots. Regular updates to your site give you the best chance at getting to in front of as many eyes as possible and then staying there.
If these steps sound like they would move your online presence from where it is now to somewhere far more profitable, consider hiring a web developer who can help you navigate them because you deserve to see your business goals become realities. Likewise, you customers deserve the best shopping experience they can get.